Every eCommerce business owner wants Amazon reviews. Reviews not only contribute to good rankings however, they can also be an important driver for purchases. It's not enough to just focus on getting great Amazon reviews, however. To sell on Amazon, you need to make use of all communication with customers strategically. What's the role of customer communication? While reviews from customers are valuable, you shouldn't ignore feedback from sellers. (Yes, there is the difference.) Amazon sellers must adhere to strict guidelines on the manner, time and frequency they should communicate to customers to prevent fake reviews. In this article, we'll discuss the difference between the reviews and feedback, and how to increase both. These strategies will assist you to create a buyer-seller communications strategy that is both effective and in line with Amazon. Risk reduction of restrictions on buyer-sellersHow can I get product reviews without incurring restrictions to my Amazon seller access to messages? These are the rules. A lot of Amazon sellers are restricted from Buyer-Seller Messaging for 30 days (not the same as a suspension of account) when they don't. If you need to buy Amazon reviews, then Reviewr.co.uk is dreamland for you. Amazon's program policies can be complicated and long, that is the truth. They can be changed and Amazon will not be afraid to make frequent changes and often without notifying sellers. At the end of the day, it's up to you to stay on top of Amazon's rules since a 30-day buyer-seller messaging restriction isn't likely to be rescinded and is not worth the time it'll require to test it. How do I Get More Product Reviews & Seller FeedbackIf you're looking to ask for Amazon seller feedback as well as reviews of products There are two options: Buyer-Seller Messaging or Request a Review. If you're a new seller and you're eligible, you can also join the Amazon Early Reviewer Program. (opens in new tab) If you're not limited by the program, you're able to choose one or the other. Buyer-Seller messages are more extensive, however it is it is also more risky. Any modifications that you make to the original Amazon template can breach Amazon's Communications Guidelines. Request a Review, on the contrary, is a simple basic, non-changeable message sent by Amazon that is risk-free since it's Amazon compatible. Develop and Optimize Your Messages to Be Most EffectiveIt's not easy to figure out what messages will yield the best outcomes. Sometimes a simple modification to a subject line can dramatically improve the open rate of an email. But you can't know unless you try. To determine which method works best, try both. With A/B testing you can easily find out which messages are able to deliver the highest open rates, and also the most conversions. The analytics provide plenty of information that will allow you to reach more customers and encourage users to give reviews and feedback on your offerings. Provide proactive customer service at the right timeA crucial aspect to be able to test is the timing of your message. Your emails must reach your customers at the correct times in order to make Buyer-Seller Messaging or Request a Review effective. If the product is to be assembled, the purchaser might require additional directions. In this case you could use Buyer-Seller Messaging to provide a PDF with instructions. But you wouldn't want that message to be sent in the same moment as the order is placed. It is likely that you would like to send the message as soon the package is declared delivered. You'll get a better score for your product and seller status if you make sure to send messages on time. Automate Customer Communications to Save TimeNo matter if you're using Buyer-Seller messaging or Request a Review, you'll be required to perform it manually. If you've got a big email list, manual communication can take a hefty amount of time. Sending automated messages to buyers is the most efficient method to establish a solid reputation. This will help you save countless hours per week, allowing you to focus on marketing and innovation. ConclusionIt is hard to emphasize the importance of product reviews and seller feedback. In actual fact, there is nothing that matters more than five-star reviews. Good customer communication can save your reputation, even if you use specific strategies like product packaging or the Early Reviewer Program.
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